Written by: lea Perry
Pretty much everything around us, be it businesses, organisations, musical groups, rock bands, NGOs, government agencies etc, has a presence on Google. Thus, when Google decided to rebrand its service Google Places to Google My Business, it came as no surprise to the industry insiders.
Google My Business is an online tool that helps organisations, businesses, academic institutions, music groups etc. to manage their online presence on platforms such as Google Maps and Google Search. Businesses will be able to manage their information across platforms such as search and Maps by using this free online tool. They can not only verify but also edit business information that will help them reach customers, generate leads and informs customers about their business, products or services.
The launch of GMB or Google My Business has been integrated with Google+ Local, the local listing of businesses that appeared in Google+. Thus, the existing confusion between Google+ and Google Plus listings has been sorted and all information can be found in Google+. GMB’s purpose is to consolidate all the services that Google offers to businesses. This was considered as a masterstroke by Google because it wanted to tap into the small business segment that had yet to list their businesses on Google.
As a business owner, you can expect to get the following range of services from GMB:
Business information updates
As a small business owner you will not find any difficulty in updating information pertaining to your business across platforms such as Google+, Search and Maps. You can update your contact information, website, email address, phone number and even business description at will. The entire information gets featured on Google’s Knowledge Graph that often appears on the right side of search results. It tends to highlight facts like photos, maps and any other relevant information. Thus every search by prospective customers will be more focused and successful.
Add business images
You will be able to upload images pertaining to your products, services, customer interaction, store location and business facilities you offer. Thus, customers will get more information about your business and can get to see your business facilities. All this will lead to more leads and higher profits.
Connect with customers
Since you will be able to share information, upcoming events or any other news, directly with your customers, so it will have a direct positive impact on lead generation.
Get better insights on customer searches
Google My Business lets you interact with your customers and you will get better insights into customer searches which you can use to frame your marketing strategy.
The primary goal of every business is to maximize their profits by understanding and serving its customers in a better manner. Google My Business is the perfect tool that can facilitate lead generation and at the same time enhance Google search through local listing across different platforms. It’s been more than two years since the launch of GMB and it has managed to reach business all sizes from all over the world. Leverage the power of Google with Google My Business that has been made especially for the businesses that can’t pump a fortune into their marketing campaigns.
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